A company doesn't fail by doing new things, but by doing the same thing, with excellence, for too long.

JOHN CHAMBERS

Common challenges facing our clients

  • Ineffective up-selling and cross-selling strategies hinder growth, preventing law firms from capitalizing on more profitable and long-term opportunities.

  • The key to converting new clients lies in developing an effective and proactive commercial action plan that is, consequently, less reactive. How can you design an approach that aligns with your clients' buying cycle and industry dynamics? How can you implement best practices in consultative selling, tailored to the legal market and your firm's strategic positioning?

  • While focusing on win-win negotiations that preserve profitability is crucial, we often reduce our margins as an artificial lever of differentiation, especially in the face of price competition in the legal market. What strategies can we adopt to protect profitability without compromising our brand?

Learn more
  • In-Company Training

    Our proprietary model for structuring training programs is meticulously designed to align with each client’s culture and strategic goals. This model emphasizes the complete training cycle — Before, During, and After — covering key topics such as:

    • Consultative Selling
    • Prospecting
    • Negotiation
    Learn more
  • Consulting Projects

    Our consulting model is based on active partnerships with our clients, offering everything from exclusive commercial mentoring projects to support in the development of comprehensive sales plans. Our goal is to establish a collaborative working dynamic with your teams, fostering a shift in your firm’s commercial mindset and enhancing results through practical, measurable actions. Due to our business model, we accept only a limited number of consulting projects each year.

    • Sales Funnel
    • Portfolio Segmentation and Prioritization
    • Distribution Channels
    Learn more
  • Open Courses

    Due to the scarcity of sales courses truly tailored to the unique aspects of the legal market, we have developed an exclusive offering of targeted open courses focused on essential skills for lawyers in today’s market. The topics covered include consultative selling, prospecting, networking, negotiation, and more, all designed with a highly practical approach to effectively transform both your career and your law firm.

    • Networking
    • Prospecting
    • Account Management
    Learn more

Como Vender Valor no Mercado Jurídico:

What to Do When Technical Quality Is No Longer a Competitive Advantage

Instigating and provocative

The book provides numerous sales techniques and provocative insights that challenge the “status quo” of the legal market and push us out of our comfort zone.

Buy on Amazon

About Strunz

BD Trusted Advisors

Our role is to challenge the status quo, understand each unique context, share knowledge and tools, simplify concepts, and connect the dots to provide actionable insights. By doing so, we help individuals, law firms, and companies move closer to their business goals.

Learn more